We are seeking a Data Analyst / Google Analytics Analyst to work in Sunbury on a 3 to 6-month contract!
Role Description:
We are looking for a specialist to set-up Google Analytics on a new internal portal, in order to measure the effectiveness of the portal and the user experience. The new self-service portal is built on the ServiceNow platform and provides bp’s internal IT support. The portal helps both technical and non-technical people find answers and resolve their issues, ideally themselves.
Deliverables
- Build of models to analyse data based on user journeys, transactions and behaviours
- Set-up of tags, events, conversions on the portal
- Analysis and reporting data – setup dashboards on UA, GA4 and the Data Studio / PowerBI if required
- Close collaboration with other members of the programme team, particularly the Technical Lead and Programme Manager
- Training and handover of Google Analytics to the product team
Skills
- Proficiency in Google Analytics – UA and GA4, including its use for internal portals
- Expertise in measuring customer experience on internet/intranet portals, using metrics such as customer satisfaction, customer effort score, self-serve score, and findability of information
- Experience of working in a fast paced environment, with fixed go-live timelines
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Strong interpersonal skills with experience of working with a range of stakeholders across multiple geographies
- Experience of working in a global organisation.